Copyright Notice

The artwork, logos, texts, photographs, videos, software design, scripts and code, web site design and architecture, music, sounds and environments at or used in association with the website at www.PinnacleDiamonds.com, and their selection, compilation, organization, structure and sequence, (collectively and individually called the "Content") are either the property of, or used with permission by, PinnacleDiamonds.com, and are protected by copyright and other proprietary laws. You are granted only a limited license to download the Content for your personal and non-commercial use only, provided that all proprietary notices are kept intact. You may not reproduce, modify, publish, translate, merge, decompile, disassemble, reverse engineer, sell, rent, distribute, or creating a derivative work of, or in any way exploit, the Content in whole or in part.

Copyright © 2011 PinnacleDiamonds.com All Rights Reserved.

Trademark and Domain Name Notice

The trademarks, service marks, business and trading names, and domain names (collectively and individually called the "Marks") displayed at or used in association with the www.PinnacleDiamonds.com web site, whether registered or unregistered, are the property of PinnacleDiamonds.com, or others. Use of the Marks in any manner with web sites, business activities, organizations, products or services that are not provided or licensed by PinnacleDiamonds.com, is prohibited without the express prior written consent of PinnacleDiamonds.com

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

2. Use License

1. Permission is granted to temporarily download one copy of the materials (information or software) on Pinnacle Diamonds, LLC's web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
   1. modify or copy the materials;
   2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
   3. attempt to decompile or reverse engineer any software contained on Pinnacle Diamonds, LLC's web site;
   4. remove any copyright or other proprietary notations from the materials; or
   5. transfer the materials to another person or "mirror" the materials on any other server.
2. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Pinnacle Diamonds, LLC at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

1. The materials on Pinnacle Diamonds, LLC's web site are provided "as is". Pinnacle Diamonds, LLC makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Pinnacle Diamonds, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Pinnacle Diamonds, LLC or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Pinnacle Diamonds, LLC's Internet site, even if Pinnacle Diamonds, LLC or a Pinnacle Diamonds, LLC authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on Pinnacle Diamonds, LLC's web site could include technical, typographical, or photographic errors. Pinnacle Diamonds, LLC does not warrant that any of the materials on its web site are accurate, complete, or current. Pinnacle Diamonds, LLC may make changes to the materials contained on its web site at any time without notice. Pinnacle Diamonds, LLC does not, however, make any commitment to update the materials.

6. Links

Pinnacle Diamonds, LLC has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Pinnacle Diamonds, LLC of the site. Use of any such linked web site is at the user's own risk.

7. Site Terms of Use Modifications

Pinnacle Diamonds, LLC may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Governing Law

Any claim relating to Pinnacle Diamonds, LLC's web site shall be governed by the laws of the State of California without regard to its conflict of law provisions.

General Terms and Conditions applicable to Use of a Web Site.

Pinnacle Diamonds, LLC. (PDL) is a seller and purchaser of precious gems. PDL is not a broker/dealer. No broker/client or fiduciary relationship exists between PDL and its customers, and PDL does not warrant that the precious gems it sells are fit for any particular purpose. PDL may, and usually does, make a profit on the precious gems it sells to customers. PDL’s sales representatives are commissioned salespersons i.e., their salary is based, at least in part, on the amount and profit margin of the precious gems they sell. The statements made on this website are opinions, not facts, and past performance is no indication of future performance or returns. Precious gems, like all investments, carry capital risk. Precious gems may appreciate, depreciate, or stay the same depending on a variety of factors. PDL cannot guarantee, and makes no representation, that any precious gems purchased will appreciate at all or appreciate sufficiently to make customers a profit. The decision to purchase or sell precious gems, and which precious gems to purchase or sell, are the customer’s decision alone, and purchases and sales should be made subject to the customer’s own research, prudence and judgment. In PDL’s opinion, (i) precious gems should be considered a long-term investment (i.e., 3 to 5 years or more), and (ii) customers should not invest more than twenty percent (20%) of their available investment funds in precious gems. However, a customer’s individual circumstances may warrant a different approach. Precious gems do not yield income and thus are not an appropriate investment vehicle for investors seeking current or future income. PDL does not provide tax, investment, or legal advice or advisory services, and no one associated with PDL is authorized to provide any such advice or services. PDL makes no representations regarding the tax consequences of holding precious gems as an investment in an IRA or other retirement account. Customers considering whether to include precious gems in an IRA or other retirement account should seek independent tax advice from a qualified professional regarding the tax consequences of such an investment.

PLEASE CAREFULLY READ THE FOLLOWING PRIVACY POLICY. BY ACCESSING THIS WEBSITE, WHETHER DIRECTLY FOR THROUGH ANOTHER SITE, YOU AGREE TO AND ACCEPT THE PRACTICES DESCRIBED BELOW.

Thank you for visiting pinnaclediamonds.com ("site"), operated by Pinnacle Diamonds, LLC. We value your privacy and take measures to protect your personal information.

This Privacy Policy explains how we gather, utilize, and disclose (when appropriate) your personal information. Additionally, this Privacy Policy explains the steps we have taken to secure your personal information. Finally, the sections below will detail your options regarding how we collect, use, and disclose your personal information.

This privacy policy applies to the Site not the offline collection of your personal information. Please see below for details.

We are not responsible for the content or practices on any website not operated by Pinnacle Diamonds, LLC that may be linked to or from the Site.

INFORMATION COLLECTION AND USE

1. Information Collection

We collect information from you in several different ways on this Site. One goal in collecting personal information from you is to provide an efficient, meaningful, and customized experience. For example, we can use your personal information to:

• a. Help us create content that is most relevant to you.
• b. Alert you to new information, products, and services that we offer.
• c. Registration and Ordering. Before subscribing to certain features, you must complete an online registration form. During registration, you will be prompted to provide to us certain personal information including, but not limited to, your name, address, telephone number and email address. If you choose to purchase a product online, we will ask for your name, telephone number, billing address and credit card number and related information. These kinds of personal information are used for billing purposes, to fulfill your orders, to communicate with you about your order and the Sites, and for internal marketing purposes. If we encounter a problem when processing your order, your personal information may be used to contact you. We may also use your personal information to verify the delivery or credit card information or otherwise conduct due diligence to ensure proper processing of your order and to minimize the risk of fraudulent transactions. In conducting due diligence, we may acquire additional personal information from third parties such as Accurint. We also may verify your personal information including addresses and telephone numbers using third party providers.
• d. Forms and applications. Several forms such as our Account and Storage Agreement may be completed and submitted online. These forms generally ask for personal information such as your name, address, telephone number and email address. Depending on the form or application, this information is used to set up an account, complete an order, contact your about your order, provide email news alerts and other email marketing and for internal marketing purposes. You may also download forms from the Site which are then transmitted to Pinnacle Diamonds, LLC. These forms ask for personal information which may include your name, address, telephone number, driver's license number, email address, Social Security Number, and date of birth.
• e. Email Addresses. Several locations of the Site permit you to enter your email address for purposes including but not limited to: registering for information or to access certain information, sign up for email news alerts and special offers; or to order a product online.
• f. Cookies and Other Technology. Like many sites, the Site employs cookies and web beacons (also known as clear GIF technology or "action tags") to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage.
• i. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer's hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of the Site. We have to use cookies to enable you to select products, place them in an online shopping cart, and to purchase those products. If you do this, we keep a record of your browsing activity and purchase. THE SITE'S COOKIES DO NOT AND CANNOT INFILTRATE A USER'S HARD DRIVE TO GATHER A USER'S CONFIDENTIAL INFORMATION. Our cookies are not "spyware."
• ii. Web beacons assist in delivering cookies and help us determine whether a web page on the Site has been viewed and, if so, how many times. For example, any electronic image on the Site, such as an ad banner, can function as a web beacon.
• iii. We may use third-party advertising companies to help tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by us.
• iv. As an example, Facebook collects certain information via cookies and web beacons to determine which web pages are visited or what products are purchased. Please note that any information collected by Facebook via cookies and web beacons is not linked to any customer's personal information collected by us.
• g. Log Files. As is true of most web sites, the Site server automatically recognizes the Internet URL from which you access the Site. We may also log your Internet protocol ("IP") address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)
• h. Our Company Commitment to Children's Privacy. Protecting children's privacy is especially important to us. It is our policy to comply with the Children's Online Privacy Protection Act of 1998 and all other applicable laws. We therefore do not knowingly or intentionally collect personal information from persons who are under eighteen (18) years of age. If you are under the age of eighteen (18), you are not permitted to access this website and/or to submit any personal information via this website. Due to the age restrictions for use of this website as stated herein, no information obtained by this website falls within the purview of the Children's Online Privacy Protection Act, and information submitted to this site is not monitored for such purposes.

2. Information Use and Disclosure.

Internal Use. We use your personal information to process your order, provide requested information and provide you with customer service. We may internally use your personal information to improve the Sites' content and layout, to improve outreach and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to the Site.

• a. Communications with You. We will use your personal information to communicate with you about the Site and your orders, requests for information and deliveries. Also, we may send you a confirmation email when you register or order with us. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance.) Also, you may submit your email address for reasons such as sign up for email news alerts and special offers or to request free information about acquiring diamonds. If you submit your email address, we use it to deliver the information to you. We always permit you to unsubscribe or opt out of future emails (see the opt out section below for more details). Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders.
• b. External Use. We want to provide you with excellent service. We do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone other than to affiliates under our control, except that:
• i. As do many retailers, we sometimes use third parties to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, in order to deliver products to you, we must share some information. We work with third parties (such as the U.S. Postal Service, UPS®, and FedEx®) to ship products, to ensure delivery, and so that we can obtain feedback, improve the quality of our service, and measure and improve the quality of the service of the third party. In the example of shippers, we provide them with some personally identifiable information such as your name, shipping address, email, and phone number. We also disclose personally identifiable information to third parties who perform marketing or marketing research on our behalf. We generally require entities with which we share your nonpublic personal information, including companies that process or service transactions for us, to agree to keep your information confidential. We also prohibit them from using or disclosing your information except for the limited purpose and to the persons for whom disclosure was intended, or as otherwise permitted by law.
• ii. Similarly, to help you buy products and provide customer service to you, we must provide your credit card number to financial-services corporations such as credit-card processors.
• iii. We may disclose personal information in response to requests from law enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use the Site for illegal reasons or to commit fraud.
• iv. We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it's possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Privacy Policy in effect.
• v. We may share non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.
• vi. We may update and supplement personally identifiable information that we have collected directly from our customers with other information that we obtain from third parties. This may include information regarding demographics, income estimations, households and marital status. In addition, we may obtain personally identifiable information about individuals who are not yet users of our Web sites or customers of Pinnacle Diamonds, LLC. When we associate information that we obtain from third parties with personally identifiable information that we have collected under this Privacy Policy, we will treat the acquired information like the information that we collected ourselves and, except as permitted by this Privacy Policy, the information will not be shared with third parties. We purchase marketing data from third parties and add it to our existing user database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our profiles of individual customers, we tie this information to the personally identifiable information they have provided to us.
• vii. Finally, we may take your personally identifiable information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information). Given the nature of this information, there are no restrictions under this Privacy Policy upon the right of Pinnacle Diamonds, LLC to aggregate or de-personalize your personal information, and Pinnacle Diamonds, LLC may use and/or share with third parties the resulting non-personally identifiable information in any way.

DATA SECURITY

The security and confidentiality of your information is important to us. We have implemented certain technical, administrative, and physical security measures designed to help protect customer information from unauthorized access and improper use. This is an ongoing process and, from time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware that, despite a company's best efforts, no security measures are perfect or impenetrable.

The Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer ("SSL") for all financial transactions through the Site. We use SSL encryption to protect your personal information online, and we also take several steps to protect your personal information in our facilities. Personal information may be printed or otherwise stored in a non-electronic form. Employees who need access to your personal information to perform a specific job are permitted access to your personal information. Finally, we may rely on third-party service providers for the physical security of some of our computer hardware. We believe that their security procedures are adequate. For example, when you visit the Site, you access servers that are kept in a secure physical environment, behind a locked cage and an electronic firewall.

Pinnacle Diamonds, LLC does not guarantee complete security either online or offline.

GOOGLE ANALYTICS PRIVACY POLICY

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google®"). Google Analytics uses cookies (see definition, above), to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

• Visitors to this website who have JavaScript enabled are tracked using Google Analytics. Google Analytics collects the following types of information from users:
• Type of user agent (web browser) used, software manufacture and version number.
• Type of operating system
• Screen colors (color processing ability of the users screen)
• JavaScript support
• Flash version
• Screen resolution
• Network location and IP address
• Can include country, city, state, region, county, or any other geographic data.
• Hostname
• Bandwidth (internet connection speed)
• Time of visit
• Pages visited
• Time spent on each page of the website
• Referring site statistics
• The website (URI) the user came through in order to arrive at this website (example: clicking on a hyperlink from Yahoo.com that took the user to this website)
• Search engine query used (example: typing in a phrase into a search engine like Google, and clicking on a link from that search engine)
• This data is primarily used to optimize our website for our visitors, but we may also use this data for marketing purposes. An example of how this data could be used for marketing purposes would be to tell potential advertisers how many visitors we get to the website, where our visitors come from, and how they arrive at our website.
• This data DOES NOT include any personalized identification information such as:
• Names
• Phone Numbers
• Email Addresses
• Mailing Addresses
• Social Security Numbers
• Bank Account Numbers
• Credit Card Information

OPT OUT/CORRECTIONS

Upon your request, we will (a) correct or update your personal information; and/or (b) stop sending emails to your email address. You can make these requests by telephoning Pinnacle Diamonds, LLC at 800-647-3426.

Please do not email your credit-card number or other sensitive information.

MONITORING/RECORDING OF TELEPHONE CALLS

You understand and agree that Pinnacle Diamonds, LLC may, at Pinnacle Diamonds, LLC's discretion, but is not obligated to do so, monitor or record your telephone conversations with Pinnacle Diamonds, LLC for quality control and for Pinnacle Diamonds, LLC's protection. Unless otherwise agreed by Pinnacle Diamonds, LLC in writing, Pinnacle Diamonds, LLC does not consent to the recording of telephone conversations by you or any third party. You understand that not all telephone lines or calls are recorded and Pinnacle Diamonds, LLC does not guarantee that any recordings of any particular telephone calls will be retained or be capable of being retrieved.

OFFLINE COLLECTION, USE & DISCLOSURE OF INFORMATION

This Privacy Policy applies only to the online collection of personal information. We also collect information offline where we also try to protect the privacy of your personal information. When someone communicates with Pinnacle Diamonds, LLC offline, we will ask for the personal information we need in order to place the order, to answer a question, to create a Pinnacle Diamonds, LLC client account or otherwise respond to an inquiry. When we need to store information (such as order information), we will enter it into our customer database(s). There are other ways we could learn of personal information offline (for example, when we receive wire instructions, checks or correspondence), and this Policy does not discuss or try to predict all of those methods or the use that will be made of such information. Pinnacle Diamonds, LLC will, as appropriate and practicable, treat offline collection, uses, and disclosures of customer personal information consistently with our relevant online practices.

You should know that we use personal information collected offline in a similar manner to how we use personal information which is collected online, as outlined above.

UPDATES TO THIS POLICY

If we change or update this Privacy Policy, we will post changes and updates on the Site so that you will always be aware of what information we collect, use and disclose. We encourage you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated. If you have any questions about the Privacy Policy, please contact us at 800-647-3426.

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits customers of Pinnacle Diamonds, LLC who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write us:

WDIG CA Privacy Rights
Pinnacle Diamonds, LLC
15303 Ventura Blvd.
Suite 1050
Sherman Oaks, CA 91403

Last updated: February 22, 2012.